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Indepth Arts News: 8th Annual Art Inter-National Art Exhibition

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[…] In his series “Marketing Civilization,” are observations of the contemporary style and content of life looked at from the perspective of the necessity and omnipresence of consumption. Our needs were mostly reduced to intellectually comfortable and psychologically exhausting contenting ourselves with the consumption of the world instead of giving something from ourselves to create the world. […]

Read full article at www.absolutearts.com

The artist safes the world

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It is easy to dismiss the painting of Maciej Hoffman with a word “literary” which is offensive for the artist. That is because Hoffman demonstratively names his paintings giving them clear titles, in a way, which does not allow to avoid the suggested connotations. We are not only dealing with a clear plastic message, which attracts attention only with its form, line arrangement, proportions or colors, but also with a piece which appeals to the mind. It is not only about the aesthetic impression but also about the moral one.

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Maciej Hoffman’s Bar Codes

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The paintings by Maciej Hoffman presented this year in June in the “Na Solnym” gallery in Wroclaw represent a rebellion while questioning the consumer-centered reality. Behind it looms the dramatic and zealous question – Is the man dying between the symbolic of bar codes or maybe there is something that could save him? And if there is a way of salvation then where?…

Interview with Maciej Hoffman

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Maciej Hoffman interviewed by Anna Leszkowska:

1. Fourteen years after graduating from the Academy of Fine Arts in Wrocław in both sculpture at professor F. Kocianowski´s and painting at professor K. Jarodzki´s workshops your works appear in public. What happened that only now you have begun to feel the urge to show your paintings to the world? Did you create in seclusion, hidden from the world, or have you only now returned to the artistic activity? Why did it take so long?

After graduating from the Academy I went through a stage of fascination with new technologies, possibilities of computer designing, creating a picture with use of photography and the computer. I was also absorbed by the world of advertisement communication, creating publications and ad spots. At an advertising agency we set up together with my fellow artists we learnt how to create an advertising message on “live organisms” of our customers who were learning about the “capitalist business”. Everything there was new and attractive. It was then that I let myself get fooled by the impression that the traditional techniques and the profession of an artist are heading for extinction. [Read more…] about Interview with Maciej Hoffman

Opinions, impressions etc.

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The paintings from the cycle “Marketing Civilization” are my own observations of the contemporary style and content of life looked at from the perspective of the necessity and omnipresence of consumption. Our needs were mostly reduced to intellectually comfortable and psychologically exhausting contenting ourselves with the consumption of the world instead of giving something from ourselves to create the world. Our everyday lives became dominated by work and pursuit of products attacking us from the store shelves and by the pictures that are generated for the needs of this invasion. The reality under the thumb of the economy gave birth to a culture which would rather sell images created by others than create its own ones.
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